Everyone on this earth persuades for a living. There is absolutely no way around it. Whether you are a manager, a sales professional, an entrepreneur, or even a stay at home parent, if you are unable to convince others to your way of thinking, you will be constantly left behind.
Persuasion is the art of getting others to do what you want them to do because they want to, not because they are forced to.
In the art of persuasion, there is a small and simple word that everybody is looking for. The word is "yes".
Just because that yes is simple and understandable, that does not mean that we should be fooled into believing that anybody can easily obtain it from another person.
Although the power to influence does come naturally in some people and not in others, there has been research conducted over the past 30 years that indicates that virtually anyone can apply the principles of influence to change the outcome of any personal interaction.             By studying individuals in sales situations and specifically designed experiments, scientists have been able to identify certain patterns of behaviour and speech that increase the likelihood of someone saying yes to a request.
In this course, 6 psychological principles of persuasion (also known as “weapon’s of influence” ) in addition to many different commonly used persuasion techniques will be studied and analyzed with examples, to provide you with what you need to be an expert persuader to get what you want in common life situations.